Selling Life Insurance

There is a saying that life insurance is "sold, not bought."  The saying highlights the fact that families purchase life insurance because someone educates them about the product and the need.  The saying also suggests just how important agents are to the sale of life insurance.  Families still report preferring to purchase insurance protection face-to-face.

Recent industry statistics suggest life insurance usage is at an all-time low.  Not surprising, statistics also suggest the agent population is in decline.  The two data points likely go hand-in-hand.

This week, research from LIMRA reveals that just "39 percent of U.S. households recall having an opportunity to buy life insurance in the past two years." 

One goal of CFS is to ensure Americans have access to the tools they need to find financial security.  In the case of life insurance, that means agents.  The new LIMRA research is a clear sign that there is more work to do.